Bing adds up features from Facebook to make search much social and better

We saw recently Google pushing hard to get their search socially integrated and came up with a tweak in their search algorithm with +1 button and now it's time for Microsoft to do something with Bing.
Microsoft worked with Facebook and came up with a straight forward Facebook integration for Bing search results.


They are calling it "Friend Effect" and let's see how it works out for Bing. At least the idea has a great to draw people to bing search rather then going for Google as they see their friends on Bing.